Last Revised: February 10, 2014

Vitraform, Inc., a Colorado corporation, and its affiliates and subsidiaries (together, "Vitraform") are committed to the protection and appropriate use of the information you submit to us online.  This Privacy Policy (the "Policy") describes how we collect, use and safeguard personal information obtained from individual consumers in the United States through the Vitraform website and related sites managed by Vitraform.

What Personal Information Does Vitraform Collect?

Vitraform may collect personally identifiable information from you. Personally identifiable information means any information that may be used to identify you, including, but not limited to, your name and email address. You provide us with this personally identifiable information voluntarily through optional submissions, such as registration forms and login pages. Vitraform collects (or in the future may collect) personal information from visitors to the Vitraform website such as names, postal addresses, email addresses, user IDs, password, and, if, when available, you make an online purchase or pvoide credit card information. Personal information is collected only for specific purposes and with the knowledge of the person providing the personal information. WE DO NOT SHARE PERSONALLY IDENTIFIABLE INFORMATION WITH THIRD PARTIES. The only exception is when we believe we are required to do so by law. Vitraform does not knowingly collect personal information from persons under 13 years of age.

What Is Our Policy Concerning Children?

Our website is not intended for children under the age of 13, and we do not knowingly collect any personal information from such children. We strictly comply with the federal Children's Online Privacy Protection Act of 1998. Children under the age of 13 should not use our website at any time without a parent or guardian’s consenting to their access. In the event that we learn that we have inadvertently gathered personal information from someone under the age of 13, we will take reasonable measures to erase promptly such information from our records.

What if I Live Outside of the United States?

Vitraform's site and services are hosted in the United States. If you are visiting our website from outside the United States, you are transferring your personal data into the United States when you use the Vitraform service. Many regions, such as the European Union, have data collection protections that differ from U.S. law. If you are a European Union citizen, please see also the section entitled "BBB European Union Safe Harbor Program" for further information.

How does Vitraform Maintain Security?

Vitraform is strongly committed to protecting your information. Vitraform uses several industry best standard methods of securing user information and data. Examples of our security measures include, where appropriate, firewalls and secure socket layers. We also maintain strict limits on who at Vitraform can access the information databases that contain your information. Since there is no such thing as perfect security over the Internet, we cannot guarantee 100% security. However, in the unlikely case of a security breach on our databases, we will take immediate steps to resolve the problem swiftly and effectively.

Why Do We Collect This Personal Information?

Purposes for which Vitraform may collect personal information online include, but are not limited to, product and market research.

"Contact Us" Features.

Vitraform encourages visitors to the Site to contact us with questions, requests and product reviews and feedback. Vitraform may offer email news updates for visitors who expressly request such service. Personal information of persons using these features may be collected in order to facilitate our responses to those inquiries.

What Other Information Do We Collect?

We collect non-personally identifiable information, which does not personally identify you, in the following ways:

Aggregated Information.

We may aggregate personal information in a manner such that the information does not personally identify you or any other user of the Site, for example, by using personal information to calculate the percentage of our users who have a particular telephone area code. Such aggregate information is considered non-personally identifiable information for purposes of this Policy.

"Clickstream" Data.

The Site automatically collects certain data concerning its interactions with visitors that facilitate Site operation, management, and planning. Such data may include the IP address of your computer, the date and time of an online request, the type of browser and operating system used by your computer, the time required to download information you requested, and error codes generated while your browser is in contact with the Site.

Cookies and Other Technologies.

Cookies are small text files, placed on the hard drive of a visitor's computer, that facilitate the operation of the Site and visitors' use of the Site. As is standard practice on many corporate websites, the Site uses cookies and other technologies, such as pixel tags and web beacons, to help us understand which websites our visitors are coming from and what websites they go to when they leave the Site, which parts of the Site are the most popular, and how much time visitors spend on the Site. We also use cookies and other technologies to customize your experience and provide greater convenience each time you interact with us. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. (Each browser is different, so click the "Help" menu of your browser to learn how to change your cookie preferences.) If you reject all cookies, you may not be able to use those services on the Site that require you to sign in. Some uses of cookies in connection with the Site may be under the control of third-party entities that Vitraform retains for the management of certain programs and fulfillment of specific visitor/consumer requests. Vitraform requests these entities to confine their use of cookies and similar technologies, but Vitraform cannot be and is not responsible for third-party uses of cookies.

How Do We Use the Personal Information We Collect?

Personal information provided by consumers and visitors to the Site is used to fulfill requests and transactions submitted through the Site. For example, if you choose to purchase a product or service through the Site, we may use your personal information to process your transaction and fulfill your order. If you contact us through the Site, we will use your personal information to respond to your queries and requests. If you register a product through the Site, we will use your personal information to fulfill your registration. From time to time, in our sole discretion, we may use your personal information to send to you important information regarding the Site, or changes to our terms, conditions, and policies. We may also use your personal information for our internal business purposes, such as for data analysis, for audits, to improve our website, to analyze usage patterns and to improve our services.

When Do We Disclose the Personal Information We Collect?

We may provide your personal information to our strategic partners and third-party service providers to fulfill requests and transactions submitted through the Site. For example, Vitraform may use third-party service providers to conduct consumer surveys, and Vitraform sometimes shares information submitted in connection with purchases.

Vitraform may also share certain information with third-party organizations for the purpose of processing your credit card transactions. Vitraform seeks to restrict third parties' use of such data to the purposes for which it has been provided and to ensure the third parties do not disclose that information to unauthorized parties.

Vitraform may from time to time share your personal information with our affiliates, or with our business and promotional partners that offer products or services that we believe will be of interest to you. Vitraform will provide personal information to law enforcement authorities and other entities where Vitraform determines that such disclosure is required by subpoena, warrant, court order or other applicable law or process. Additionally, Vitraform may disclose personal information if we determine that such disclosure is required to enforce our Terms and Conditions of Use; to protect our operations; to protect the rights, privacy, safety or property of Vitraform, you or others; and to permit us to pursue available remedies or limit the damages that we may sustain.

Although Vitraform seeks to require companies with which it does business and to which personal information is provided, and to protect such personal information, Vitraform cannot be responsible for third parties' violations of this Policy or of any other rights of visitors or consumers that use this Site. Vitraform may transfer personal information and other information collected online from visitors and consumers to a purchaser or successor entity in connection with the sale of Vitraform, a subsidiary or affiliate or line of business associated with Vitraform, or substantially all of the assets of Vitraform or one of its subsidiaries, affiliates or lines of business.

How Do We Use the Non-Personally Identifiable Information We Collect?

Because non-personally identifiable information does not personally identify you, we may use such information for any purpose. In addition, we reserve the right to share such non-personally identifiable information which does not personally identify you with third parties for any purpose. For example, we may share non-personally identifiable information collected in connection with consumer surveys and other activities with consumer research and marketing firms.

In some instances, we may combine non-personally identifiable information with personal information (such as embedding email addresses in cookies or where specific programs associated with this Site require a user ID and password, and you have the option of requesting that we save your user ID and password so that you will not have to reenter that information the next time you access the Site — this function is accomplished by placement of a cookie). If we do combine any non-personally identifiable information with personal information, the combined information will be treated by us as personal information hereunder as long as it is so combined.

Third-Party Links.

The Site may contain links to third-party web sites not affiliated with or managed by Vitraform. These linked sites are not under Vitraform’s control, and we are not responsible for the privacy practices or the contents of any such linked site, or any link contained in any linked site. We provide such links only as a convenience, and the inclusion of a link on the Site does not imply endorsement of the linked site by Vitraform. If you provide any personal information through any such third-party web site, your transaction will occur on such third party's web site (not the Site); and the personal information you provide will be collected by, and controlled by the privacy policy of that third party. We recommend that you familiarize yourself with the privacy policies and practices of any such third parties. PLEASE NOTE THAT THIS POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.


Vitraform takes measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition or misuse of personal information. Vitraform cautions consumers and visitors to this Site, however, that no network is entirely secure. Accordingly, Vitraform cannot be responsible for loss, corruption or unauthorized acquisition of personal information furnished to this Site and/or stored by us, or for any damages resulting from such loss, corruption or unauthorized acquisition.

Offline v. Online Practices.

This Policy applies solely to Vitraform's online information-gathering and dissemination practices in connection with the Site and does not apply to any of our practices conducted offline, with the following exception: Vitraform may merge information collected about you through offline means with information that is stored in our databases along with information gathered online. Any such merged information, however, will not be disclosed to others except as permitted by this Policy.

Vitraform complies with the US-EU Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. Vitraform has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit

In compliance with the Safe Harbor Principles, Vitraform commits to resolve complaints about your privacy and our collection or use of your personal information.

European Union citizens with inquiries or complaints regarding this privacy policy should first contact Vitraform at: 303.295.1010 or email to

Changes to Privacy Policy.

We encourage you to read this Policy before using the Site and not to use the Site if you disagree with any part of this Policy. Your use of the Site signifies your agreement to all terms of this Policy.

Please note that Vitraform may revise this Policy from time to time. You should bookmark and periodically review this page to ensure that you are familiar with the most current version of this Policy. You can determine when this Policy was last revised by checking the "Last Revised" legend at the top of the Policy. Use of the Site following such changes constitutes your acceptance of the revised Policy then in effect.

This Policy is the sole authorized statement of Vitraform's practices concerning the collection, use and protection of personal information through this Site. Any summaries of this Policy generated by third-party software or otherwise (for example, in connection with the "Platform for Privacy Preferences" or "P3P") shall have no legal effect, are in no way binding upon Vitraform, and neither supersede nor modify this Policy.

Contact Us.

If you have any questions, comments, or concerns regarding our Privacy Policy and/or practices, please send an email to

© 2014 Vitraform, Inc. All Rights Reserved.